Are you tired of being "the best kept secret?"

This is a frequent problem for professional service providers. They find the need for lengthy explanations of their service, detracts from their ability to communicate effectively with their market. Most Artemis clients are coaches, consultants, trainers, facilitators, Holistic Practitioners and other professional service providers for whom client education is an integral part of their business.

Perhaps you are also a master of your craft, but have difficulty consistently attracting new clients and taking your business to the next level.

Please look over the below scenarios to see if any are familiar to you:

• Your services are unique, unconventional or require explanation, so "traditional" product or commodity marketing strategies don't work very well.  You quietly lose the full attention of prospects when you try to briefly explain what you do.  People who should be connecting with you are still unclear about your service after you answer the "what do you do?" question. Sometimes you feel frustrated about the value of organized networking events, as you are not getting the results or new leads that you feel you should be getting.
• You are really, really good at your area of expertise. Established clients go out of their way to work with you, but something seems to be blocking your efforts to find new ones. Even though you've worked hard to get where you are, you unintentionally make it difficult for the right kind of prospects to find you. Others in your field may seek out your opinions, but new clients mysteriously don't. It seems like the same expertise you used to get so good at what you do, is not the same expertise that will consistently attract new business.
• You are a small training company, school, or group of service providers who are exceptional at what you do, but have become discouraged in your attempts to move your business to the next level. Perhaps your market has changed, or perhaps your previous marketing strategies were geared too low. "Marketing" is either stale and not effective enough, or has become the duty everyone tries to avoid because, truth be told, nobody really knows what to do, except what has been done before, that was just not working.
• You may be new at it, but you are committed to your field of expertise, and you find the idea of learning how to market and grow your business overwhelming. It feels like a vicious circle. You need referrals to successfully market yourself, but you need to market yourself to get referrals. It is especially true because you’d really prefer to be spending your precious time working with clients, learning about your field, and honing your skills.
• You have gotten your practice to a reasonably successful level, you work a system and have done well with it; but you are ready for more. The things you have been doing work, but they are not going to take you to the next stage of your career. You are ready to step-out and discover more effective ways to market without sacrificing your integrity.

Who is most likely to benefit from our services?

Clients who get the most from our services typically share the following characteristics. If you see yourself below, than we can most likely help you grow your business.

Commitment: Are you as committed to your own success as you are to your clients' success? While we know a lot about marketing professional service businesses, at the end of the day it is you who has to actually make the decisions and take the actions.

Integrity: Do you maintain high standards? Do you believe that your service actually delivers promised results?

Client focus: You want the best results for your clients on multiple levels, even though it may mean changing something about what you are doing if it is not working.

Personal Growth: Openness to addressing whether your typical thought patterns are blocking business growth is a healthy sign. But you might need to go a step further. If a pattern or limitation is recognized, are you willing to do the deeper work to shift?

Excellence: You are passionate about continuous learning in your field. You are always developing yourself as a resource for your clients and your colleagues.

Calculated risk-taker: When you become convinced that a course of action will help you get to your goal, you are willing to invest the resources of time, effort, and money.

Coachable: You are willing to ask for help when you don't know something, or feel stuck in a limiting pattern. You realize no one can know everything, and are willing to try out new ideas and behaviors in order to grow your business.

Now that you know the kind of clients we work with, the issues we help them resolve, and what characterizes our most successful clients, learn more about how we work.